Velvet meets Roger Dubuis Diva power
In 2018, the Maison that dares to be different hits the runway with its very own Haute Couture watch trilogy offering a whole new take on its supremely feminine VELVET collection. Haute Couture is a magical blend of traditional artisan skills and avant-garde modernism. Directly inspired by this phenomenon, and in celebration of the Roger Dubuis woman, three new VELVET models are a tribute to the expressive innovation and risk-taking for which the Manufacture is renowned.
Driven by Roger Dubuis’ boundless creativity, respect for tradition and a tireless commitment to quality, backed by decades of experience in working with unprecedented materials, VELVET continues its spectacular trajectory, a daring dance between Haute Joaillerie and a timekeeping focus that is unequivocally on women... as well as supremely elegant fun.
Inspiring, remarkable and enviably strong: being a Diva in the world of Roger Dubuis is a matter of temperament and a multi-faceted personality, coupled with a powerful dose of energy and considered emotion. The peerless complexity of feminine nature endows women with a unique ability to alternately reveal different sides of who they are, and to proudly flaunt a given facet of their character depending on the situation or their mood. The contemporary and seductive VELVET collection cultivates the art of the extravagant, and plays out with graphic motifs on dials, subtly distorting the shapes of cases, turning lugs into precious links.
Mechanically powered like all Roger Dubuis’ feminine models, these glamorous tributes to accomplished and resourceful femininity dance night and day to the beat of an automatic RD830 calibre.
Spoilt for choice
Coupled with the collection’s signature diamond-studded white or pink gold cases, VELVET brings an attractive choice of straps and dials. Each will enable women to express their mood of the day or one of the multiple facets of their nature. Graced with striking colour contrasts, shimmering mother-of-pearl or darkly sophisticated black lacquer, the distinctive faces of these stunning models feature feminine flourishes reflecting a rich and varied character. Their distinctive Haute Couture origins are showcased through a choice of spectacularly sparkling straps made of miniscule black or white crystal marbles. In addition to its appealing sparkling effect, this unique and innovative material picks up the light in an inimitably elegant, utterly sophisticated manner, without a trace of any form of ostentation. This is the perfect match for the most discerning diva. Drawing upon all its unparalleled technical skill and expertise in working with ‘disruptive ‘materials, Roger Dubuis now leverages its recent motorsports experience by transforming a polymer into a rubber-lined molten material sprinkled with light-reflecting “spangled dust”. This then hardens, creating a wholly 21st century material that closely resembles a stunningly elegant fabric – but isn’t.
Powerful and determined in the boardroom with an all-black VELVET ; dreamily romantic in sparkling all-white and silver tones when the lights go down; playful and brilliantly versatile with a refined black strap and white dial combo on the morning coffee run or at a fun lunch date… There are many different ways to be a modern-day diva!
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.
The Roger Dubuis Excalibur and Velvet collections are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all defining characteristics of the Geneva-based Swiss Maison.