Sizzling start for an ice-cool launch
Glacial surroundings, the muted sound of snow, spine-chilling thrills and a pale arctic sun… watch aficionados and fans of peak performance in extreme conditions can look forward to more than a frosty reception as Roger Dubuis and tyre specialist partner Pirelli set their sights on snow-bound Sweden for a test-drive event with a numbing difference.
Pushing all existing technical and aesthetic boundaries as far as they will go, Excalibur is Roger Dubuis’ favourite platform of expression. Against this background, and articulating its ‘disruptive materials and progressive complications’, of recent years, serial innovator Roger Dubuis has drawn inspiration from other industries to defy existing watchmaking codes at every level.
Premier technology for icy conditions
One such example of these exclusive alliances is the now two-year-old and much acclaimed “Perfect Fit” partnership between tyre expert Pirelli and Roger Dubuis, characterised by privileged exclusivity and a common focus on aesthetics in the respective R&D driven approaches of each, along with superlative technical engineering and high-tech materials. In February will thus see the pure adrenalin rush of a chance to test these brand-new high-power tyres at the Pirelli proving ground in Flurheden (Sweden), complete with a sneak preview of the latest Roger Dubuis interpretation of cutting-edge tyre technology. In the latest graphic demonstration of these distinguishing features, Pirelli is gearing up for the spine-chilling launch of a new patented studded tyre developed for high performance on ice in the most winter conditions. With optimized and patented stud distribution and a tread design developed to achieve continuous grip and high driving comfort, the Pirelli Ice Zero™ is the ultimate demonstration of Pirelli’s incomparable expertise in the world of high-end tyres for premium vehicles – this time on snow and ice.
In hot pursuit of the leader of the tyre pack, Roger Dubuis is thus once again leveraging its serial innovator attitude with the launch of the Excalibur Pirelli Ice Zero 2 timepiece. Part of Roger Dubuis’ iconic collection with its stated sport aesthetic and famous skeleton signature, and complete with double flying tourbillon, one of the world’s highest complications in the realm of Haute Horlogerie, the timepiece is powered by this Poinçon de Genève certified Calibre RD105SQ. The eight-piece limited edition Excalibur Pirelli Ice Zero 2 timepiece gets off to a sizzling start with a strap complete with the same state-of-the-art steel nail studded pattern.
Consistently going the extra mile, Roger Dubuis takes this superb piece of watchmaking interpretation to the next level by removing the DLC treatment on the titanium super sports car style edges of this distinctive timepiece, highlighting the Excalibur Pirelli Ice Zero 2 timepiece’s own iconic contours in a stylish nod to its motorsports alter ego. The invigorating promise of a winter outing for well-wrapped up watch aficionados and fans of peak performance in extreme conditions… Yet another vivid demonstration of what happens when visionary engineers meet with incredible watchmakers ready to hot up the pace in sub-zero temperatures.
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.
The Roger Dubuis Excalibur and Velvet collections are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all defining characteristics of the Geneva-based Swiss Maison.