Serial innovator Roger Dubuis celebrates design-driven time at Watches & Wonders Miami 2019
The name Roger Dubuis is synonymous with adrenaline and performance, not to mention an unbreakable avant-garde spirit and passion for serial innovations. With an unwavering commitment to shaking up the watchmaking world wherever and whenever possible, Roger Dubuis ensures that its clients are regularly exposed to earth-shattering and immersive experiences of a wide variety around the world, taking its guests by storm on every occasion. And what could be a better backdrop for whatever the self-styled brand that dares to be different has
lined up next than the Miami Design District, the creative Miami luxury shopping destination that is home to a wide
of expanse of fashion, design and architecture? Within a metropolis recently dubbed the city of sun, diversity and promise, this neighbourhood encapsulates the various concept of art.
From February 15th to 17th, those with a penchant for magnificent timepieces and off the clock designer supercars will have a chance to join the latest Roger Dubuis experience. The Manufacture will be celebrating design-driven time/showcasing its style credentials/ at the uber trendy Watches & Wonders show, created by the Fondation de la Haute Horlogerie (FHH) in partnership with the Miami Design District Associates (MDDA). Entirely in sync with the local vibe, Watches & Wonders encapsulates a world of excellence featuring the latest trends in fine watchmaking, high jewellery. This is the first year that Roger Dubuis will be present at this iconic event, which offers a unique opportunity to discover the expertise behind the fabulous timepieces and jewellery on display during a weekend of unprecedented luxury.
Roger Dubuis will be flaunting its disruptive DNA with a spectacularly 21st century Watches and Wonders booth highlighting the Excalibur Aventador S collection, alongside its supercar alter ego, the Lamborghini Aventador S. The 88-piece limited timepiece edition Excalibur Aventador S notably features double sprung balances, the same C-SMC carbon as that used for the Lamborghini Aventador S supercar and a bi-material strap in black rubber and Alcantara. It offers a perfect opportunity for visitors to the ultimate luxury extravaganza to enjoy a glimpse of what happens when visionary engineers meet with incredible watchmakers.
Committed to reinventing watchmaking codes, of recent years, Roger Dubuis has drawn inspiration from other industries, not to mention the signing of a number of adrenalin packed alliances. These include the Perfect Fit partnership with Pirelli and its Powered by Raging Mechanics Lamborghini Squadra Corse counterpart, both of which have given rise to a number of equally earth-shattering timepieces. These cooperative endeavours also offer unmissable moments for fans of outrageous timepieces and thrilling motorsports.
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.
The Roger Dubuis Excalibur and Velvet collections are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all defining characteristics of the Geneva-based Swiss Maison.