Roger Dubuis Official Timing Partner to “The Real Race”
Driven by a vision of the world in which excess is the norm, Roger Dubuis is dedicated to an exclusive tribe with which it shares a strong belief in living larger than life. When it comes to reinventing the Haute Horlogerie game, Roger Dubuis aficionados have come to expect the unexpected at every turn…. Which is why becoming Official Timing Partner of Lamborghini “The Real Race” is a natural extension of the Manufacture’s unleashed creativity and unparalleled technical expertise. The most exciting way to experience Hyper Horology meets a 21st century game-changing approach to virtual motorsports.
Of recent years, the brand has drawn inspiration from other cutting-edge industries with a penchant for the same values. One of the outcomes of this approach has been the creation of an iconic alliance with quintessential Italian design icon, Lamborghini Squadra Corse. In 2020, the world is reinventing itself, and Roger Dubuis along with it. Thus, in keeping with the times, and as the next exploit in this emblematic partnership, the brand that dares to be different will line up alongside Lamborghini in creating an e-sport competition entitled the “Real Race”.
To mark the occasion, Roger Dubuis in introducing a collection of code-shattering Excalibur Huracán timepieces inspired by the Huracán speed machines competing in “The Real Race events. These racing models feature clearly identifiable super car design codes, along with a simulation on the strap of the pattern on Pirelli tyres used for the Super Trofeo.
“The Real Race” is a Sim Racing championship artfully blending real and virtual racing with just a touch of madness. Unfettered fun is about to hit the track as this revolutionary concept gears up to feature five qualifier weekends, before culminating in a live final at Lamborghini’s Sant’Agata Bolognese headquarters.
Super car and watchmaking fans of unique thrills should prepare to buckle their seatbelts from May 29th to August 2nd when Roger Dubuis is poised to serve as Official Timing Partner at the very heart of an event in which each second promises to become an epic larger-than-life moment.
The brainchild of two daringly disruptive visionaries, Roger Dubuis has been all about mindset since 1995. Its bold spirit continues to shatter all watchmaking clichés. Building on powerful savoir-faire and total mastery of intricate horological complications, it is sustained by an integrated Manufacture enabling total independence. Expressed through boundary-pushing technical sophistication and extravagance, the Maison is driven by an innovative spirit inspired by other cutting-edge industries and out-of-the-box designs. Symbolised by its signature skeleton, its unleashed creativity enables Roger Dubuis to create bold, non-conformist timepieces that are daringly expressive and unmistakably contemporary. This, along with a firm belief in the value of living larger than life, showcasing excess at every level, a resolute determination to ensure its clients can expect the unexpected at every turn make Roger Dubuis unquestionably the most exciting way to experience Haute Horology.