Roger Dubuis goes bigger and bolder in Dubai

Serial Innovator, Roger Dubuis, is extending its unbridled creativity with the opening of a brand-new boutique in The Dubai Mall that is the largest thus far globally launched by the brand that dares to be different.

The Watchmaker’s avant-garde spirit and expertise in hyper-horology is reflected in an unexpected new boutique experience.

Roger Dubuis masters unparalleled complications like no other, which shatter every known watchmaking convention. Made possible by a powerful know-how, the mastery of the crafts is practised within its Geneva-based integrated Manufacture. These mechanical feats have enabled Roger Dubuis to assert its watchmaking legitimacy, as confirmed by the prestigious Poinçon de Genève seal of quality.

Disruptive retail experience

Located in the prestigious Dubai Mall, the four walls housing this spacious, not-to-be-missed shopping sensation offer an incomparable adventure, making it a perfect representation of the principles on which Roger Dubuis is built. Principles that make it a point of honour for serial innovator Roger Dubuis to deliver exceptional experiences and timepieces in a manner matching the expectations of the exclusive tribe of people who expect the unexpected.

From the simply inventive to the incredible

Inviting customers on a mind-boggling journey through its impressive 200 sqm, the new boutique is no exception to this rule. The new shopping space features a fractal wall with the jagged depth and gravity window with a watch that appears to be floating on air. This latest Roger Dubuis boutique comes complete with a private lounge and experience area that is nothing short of incredible. Characterised by the duality and disruptive design that are an integral part of the brand’s DNA, this space is opened by means of a dedicated key and delivers a set of exciting surprises designed to send visitors into overdrive. Adding to the anticipation of the unexpected, those who dare are thus invited to see and feel for themselves exactly why Roger Dubuis is unquestionably the most exciting way to experience Hyper Horology in all its extravagance.

Stay tuned from March 2020 onwards for updates on the latest happenings in this new hotspot designed for a very select tribe of truly international watch aficionados visiting one of the most prestigious mall in the world.

The new Roger Dubuis boutique is located on the ground floor of The Dubai Mall, a short walk from the Grand Atrium.

About Roger Dubuis

The brainchild of two daringly disruptive visionaries, Roger Dubuis has been all about mindset since 1995. Its bold spirit continues to shatter all watchmaking clichés. Building on powerful savoir-faire and total mastery of intricate horological complications, it is sustained by an integrated Manufacture enabling total independence. Expressed through boundary-pushing technical sophistication and extravagance, the Maison is driven by an innovative spirit inspired by other cutting-edge industries and out-of-the-box designs. Symbolised by its signature skeleton, its unleashed creativity enables Roger Dubuis to create bold, non-conformist timepieces that are daringly expressive and unmistakably contemporary. This, along with a firm belief in the value of living larger than life, showcasing excess at every level, a resolute determination to ensure its clients can expect the unexpected at every turn make Roger Dubuis unquestionably the most exciting way to experience Haute Horology.