Roger Dubuis enters the ring
Roger Dubuis is synonymous with adrenaline, an unflinching focus on performance, matched by fearless dedication to pushing boundaries. Its clients are exceptional individuals of the kind who naturally expect timepieces as unique as they are. Wearing them induces a powerful sense of belonging to the privileged circle of those who dare to be different.
Based on this blend of strength, determination and perseverance, the Maison has chosen to support rising Mexican boxing star Santos Saúl Álvarez Barragán (aka Saul Canelo Alvarez or simply ‘Canelo’). Multiple world champion in two weight classes, Canelo is ranked as the world's best active boxer, pound for pound. At his highly anticipated September 15th rematch against current WBA, WBC, IBF and IBO middleweight world champion Gennady Golovkin, as well as at the pre-fight press conference, this powerful new Friend of the Brand will embody the identity codes of the Maison. This will include sporting the Roger Dubuis logo on his shorts during this pivotal prizefight.
‘Championship belt’ timepiece
To mark the first round of this hard-hitting alliance, Roger Dubuis is unveiling a reinterpretation of its signature Excalibur Automatic Skeleton. Known for its combination of technical excellence and stylistic extravagance, the Excalibur collection has captured the spirit of Roger Dubuis to the point of becoming its ultimate icon. This model is all about black and gold, emulating Canelo’s colours of choice on this momentous occasion. In addition to a strap made from the champion boxer’s own boxing gloves, the finest Roger Dubuis skills has been applied to transforming Canelo’s initials into the balance spring, a functional part of the watch movement.
Thus equipped, this golden ‘championship’ belt is set to its mark on boxing and watchmaking history!
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.
The Roger Dubuis Excalibur and Velvet collections are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all defining characteristics of the Geneva-based Swiss Maison.