Roger Dubuis backs a winner
Adrenaline is the lifeblood of Roger Dubuis, along with a commitment to performance and blazing new watchmaking trails. For the self-assured individuals who choose a watch bearing this bold signature, a Roger Dubuis watch generates a unique feeling of being part of an elite crew daring to stand out from the crowd.
This unflinching willpower and proven ability to go the distance have led Roger Dubuis to acknowledge its instinctive affinities with its new Friend of the Brand: Mexican boxing star and freshly crowned middleweight world champion, Saúl Álvarez (aka ‘Canelo’). Sporting the Roger Dubuis colours for the momentous September 15th prizefight against Gennady Golovki, Canelo channelled the spirit of a Maison fired by passion and endowed with an equally fierce determination to win by pushing every known limit.
To symbolise the ultimate tension and excitement of this momentous victory and celebrating its hard-hitting new alliance, Roger Dubuis has launched an exceptional pink gold eight-piece commemorative edition of its iconic Excalibur double flying tourbillon timepiece. Each of the models is engraved in the boxer’s native Spanish with the time and date of this landmark fight held at 6 o’clock on Quince de septiembre. The Manufacture has applied its finest skills to transforming Canelo’s initials into the jumper spring, a key movement component thus vividly exemplifying its mastery of both the technical and aesthetic aspects of its craft.
In addition, setting the perfect finishing touch to this high-impact timepiece, the black strap is actually made from the legendary boxer’s gloves and bears an inlaid embossed inscription of his "No Boxing No Life" mantra. And since Roger Dubuis is all about experiences of a lifetime, each purchaser will actually receive a pair of gloves bearing the champion’s signature.
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.
The Roger Dubuis Excalibur and Velvet collections are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all defining characteristics of the Geneva-based Swiss Maison.