Pre-SIHH 2018 Press Release
Roger Dubuis turns up the heat in 2018
There’s a throaty growl resonating from thedepths of the Roger Dubuis creative lab as the brand that ‘dares to be rare’ gears up for the 2018 launch of two spectacular new interpretations of the Excalibur universe in conjunction with partners, Perfect Fit Pirelli and Raging Mechanics Lamborghini Squadra Corse.
Where others fear to tread
Perpetually on the lookout for original technical developments and extreme aesthetic options, Roger Dubuis has acquired an international reputation as a ‘serial innovator’. Backed by a dedicated in-house department, the annual unveiling of world premieres from its ever-busy innovation pipeline represents the almost ‘organic’ result of the Manufacture’s ongoing investments in Research & Development.
Within this context, Roger Dubuis consistently pushes technical boundaries and demonstrates an unswerving commitment to boldly go where no other watchmakers have gone before; taking service levels – together with the creativity and uniqueness that are part of its genetic makeup – into yet another incredible dimension.
The news comes hot on the wheels of two successful launches in 2017 when Roger Dubuis hit the grid with Pirelli and Lamborghini Squadra Corse, two iconic Maisons equally renowned for their daring vision, their disruptive designs and their radical R&D policies. These adrenalin-driven models powerfully showcase the feats one can expect when visionary engineers meet incredible watchmakers.
Hypnotic Gold and Raging Mechanics fuel emotions
While motorsports and watchmaking have long since discovered various affinities, the adrenalin rush of mutual recognition between Roger Dubuis and Lamborghini Squadra Corse was there from the start. Thus began a new run in the form of a high-powered partnership for two brands sharing the same values of breathtaking technology and standout customer experiences. Superlative Italian aesthetics and mechanics meet the ultimate in Swiss high-end watchmaking, resulting in a new calibre inspired by the Aventador S engine.
In 2018, the unparalleled sensations and exceptional power of this timepiece are unleashed in the Excalibur Aventador S Pink Gold, starring a pink gold bezel and sophisticated black Alcantara strap. Like its predecessor, driven by a passion for cutting-edge technological complexity shared with the Geneva-based Manufacture, and in keeping with proud Lamborghini tradition, the Excalibur Aventador S Pink Gold is inspired by the dynamics of motorsport while adhering to firmly entrenched supercar codes. Living up to its “Powered by Raging Mechanics” signature, this Lamborghini-exclusive timepiece issued in an 8-piece limited edition features a multi-layer carbon skeleton case and is propelled by an impressive ‘engine’ in the shape of its specially developed trademark Duotor calibre.
A Perfect Fit in black and white
Characterised by privileged exclusivity, rampant virility and shared commitment to providing money can’t buy experiences, the “Perfect Fit” partnership between Roger Dubuis and car tyre legend Pirelli is rooted in the fact that exclusive service is a must for those seeking to make a lasting imprint on scorching tarmac.
In 2018, the proudly unmistakable features and trademark colours of the Excalibur Spider Pirelli collection give way to sleek black titanium and pristine white accents, reminiscent of the tarmac of which this iconic tyre company is king. On this special Pirelli edition of the best-selling model equipped with Calibre 820SQ, the fluted titanium black DLC skeletonised bezel is complemented by a crown over-moulded with white rubber and matching white stitching on the strap. Representing the ultimate nod to the brutal winning streak embedded in the DNA of these two exceptional brands, the Excalibur Spider Pirelli strap is manufactured from winning Pirelli motorsport tyre rubber, featuring the distinctive tread profile of the latter on the interior.
Watch this space in 2018, as the meaning of Roger Dubuis exclusivity once again attains new levels with the latest in a series of unequivocally singular limited editions designed to keep a wholly unique clientele riveted with a never-ending whirlwind of extravagant – naturally daring – surprises.
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.
The Roger Dubuis Excalibur and Velvet collections are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all defining characteristics of the Geneva-based Swiss Maison.