Now or Never: Roger Dubuis Drop Collection

Geneva watchmaker Roger Dubuis lives boldly by the motto “no rules, our game”. A game indeed driven by impertinence, excess and extravagance, all of which are part of Roger Dubuis’ very DNA. Ever innovative, the brand that dares to be different is preparing its latest venture into uncharted territory with the launch of its all-new “Roger Dubuis Drop Collection”.

For Roger Dubuis aficionados accustomed to expecting the unexpected from the Geneva Manufacture, now or never takes on a whole new meaning with the strikingly innovative Roger Dubuis Drop Collection program. Part of the brand’s highly acclaimed “Q Lab” dedicated to hyper-customisation, this one-of-a-kind series of watches showcases the many ways in which our engineers continue to push back limits by creating exceptional designs within the iconic Roger Dubuis skeleton models. The latest Roger Dubuis-style adventure will see a unique array of timepieces offered in a Now or Never sale for “flash” periods ranging from 24 hours to a maximum of one month. With the added advantage of express two to four-month delivery, the Roger Dubuis Drop Collection represents an unprecedented opportunity to join the exclusive Roger Dubuis tribe. In sync with Roger Dubuis’ unshakable determination to make every second epic, and a real life incarnation of the mindset that makes “Now or Never” tick, the sale of each timepiece will be accompanied by a captivating countdown on the brand’s website.

The latest innovation to set social media vibrating, the the Roger Dubuis Drop Collection represents Roger Dubuis’ most recent incursion into world where pleasure, freedom and a touch of madness rule supreme. The question is, why break the rules when you can actually reinvent the game? It’s Now or Never so join us on one of our digital channels and subscribe to our newsletter to stay tuned to the ultimate program for a tribe of hedonists who live life to the fullest.

About Roger Dubuis

The rush of adrenalin, a pounding heart, the sure and certain knowledge that something is about to happen: ENTER THE FUTURE OF HYPER HOROLOGY. Impertinent, excessive, incisive, uncompromising, and slightly mad, this is Roger Dubuis. The brainchild of two daringly disruptive visionaries, Roger Dubuis has been all about mindset since 1995. Solidly sustained by an integrated Manufacture, an innovative spirit, a flagrant disregard for convention and irrepressible daring are the cornerstones of its bold attitude. The lifeblood of its non-conformist and unmistakably contemporary timepieces, headlined by the iconic Excalibur collection. That’s what Roger Dubuis is all about! Laugh, scream, roar, and above all, create… for an exclusive tribe that believes in the value of living larger than life at every turn. No rules, our game. Inspired by other cutting-edge industries and out-of-the-box designs, boundary-pushing technical sophistication combines with an inbred love of extravagance to prove, time and time again, that Roger Dubuis is unquestionably the most exciting way to experience Hyper Horology. Make every second of your life epic.