London Calling

As a quintessentially daring Maison driven by code-breakers dedicated to pushing the boundaries of expressive Haute Horlogerie, Roger Dubuis repeatedly demonstrates the unleashed creativity embedded in its DNA by bringing unfailingly disruptive design to both its timepieces and its boutiques.

Not for nothing is London’s Bond Street the place that Roger Dubuis calls home in the United Kingdom. The English capital has been handpicked by Roger Dubuis for its reputation as a hub of luxury and inherent duality. A megapolis known for blending respect for age-old tradition with the mindset of a contemporary city known for elevated avantgarde and anything goes arty status. Its eloquent ambivalence is in fact the perfect match for Roger Dubuis’ own taste for bold excess and creative extravagance.

Whether iconic calibres or spectacular boutiques, the artistic dimension is ever-present in anything to which Roger Dubuis turns its attention. In the 43sqm boutique, technique dedicated to aesthetics reigns supreme as clients are welcomed into the expressive, wholly contemporary world that is the hallmark of the Roger Dubuis universe that is always full of surprises. With its state-of-the-art architecture, the Bond Street boutique is the third of its kind – after Geneva and Monaco – to be established in Europe and one of just 25 in the world, reflecting the Maison’s determination to “dare to be rare”. This highly selective, niche retail approach offers a brand-new space in which to experience living larger than life, Roger Dubuis style. Watch this space from July 2019 onwards for updates on the latest happenings in this urban hotspot designed for a very select tribe of truly international watch aficionados visiting one of the most prestigious streets on the planet.

About Roger Dubuis

Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.

The Roger Dubuis Excalibur and Velvet collections are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all defining characteristics of the Geneva-based Swiss Maison.