Hitting the slopes of Aspen
Daring and duality are an integral part of everything Roger Dubuis does. Tradition with a contemporary twist is embedded in its DNA, along with excess to the point of extravagance. In parallel, Roger Dubuis timepieces are the ultimate embodiment of exclusive production expressing a seldom seen level of quality. The epitome of technicity serving aestheticism to reveal unleashed creativity. This is made possible by an integrated Manufacture fuelled by creative engineers with a unique talent for drawing raw inspiration from other avant-garde industries. Nonconformist and indomitably free-spirited, Roger Dubuis displays unparalleled mastery of complications and shattering every known watchmaking cliché.
Experience: a priceless collector’s item
Guests at any Roger Dubuis event have learned to expect the unexpected from a brand that never misses an opportunity to spring exclusive experiences. Early 2020 was no exception to this rule as Aspen geared up to stage the latest in the Roger Dubuis range of far-out adventures.
On this occasion, surrounded by snowy peaks and legendary ski runs, a lucky few had the privilege of experiencing Roger Dubuis’ particular gift as a provider of unparalleled thrills. The many perfectly choreographed sensations lined up by Roger Dubuis at Aspen included an invitation to drive a Lamborghini on ice and a snow mobile.
A brutal truth
Rooted in this unadulterated adrenalin rush is the latest embodiment of Roger Dubuis unshakable determination to defy existing watchmaking codes at every level. With its sporty aesthetics and famous Poinçon de Genève-certified astral skeleton signature (820SQ calibre), the 28-piece Excalibur Pirelli Ice Zero 2 Spider America Edition took Aspen by storm. The Excalibur Pirelli Ice Zero 2 owes its name to the new studded tyre of the Pirelli range: a tyre developed for high performance on ice in the most extreme winter conditions, similar to the ones that the guests experienced in Aspen.
The new watch features a gleaming natural titanium case all offset by icy blue accents. It comes complete with a state-of-the-art ICE ZERO™ 2 studded tyre strap with Pirelli Cinturato™ intermediate pattern on the inside. Owners also received an additional bimaterial strap featuring a black rubber base and blue rubberTech inlay. Characterised by a shared penchant for pushing the limits and a common focus on aesthetics in R&D-driven approaches, this iconic partnership is equally rooted in a shared focus on superlative technical engineering and ultra high-tech materials, along with an unfettered determination to stay ahead of the pack.
The latest addition to Roger Dubuis’ iconic Excalibur line is living proof of the brutal truth of the boldness that characterised Roger Dubuis to provide spectacular sensations, wild emotions and the most creative complications on the watchmaking world.
The brainchild of two daringly disruptive visionaries, Roger Dubuis has been all about mindset since 1995. Its bold spirit continues to shatter all watchmaking clichés. Building on powerful savoir-faire and total mastery of intricate horological complications, it is sustained by an integrated Manufacture enabling total independence. Expressed through boundary-pushing technical sophistication and extravagance, the Maison is driven by an innovative spirit inspired by other cutting-edge industries and out-of-the-box designs. Symbolised by its signature skeleton, its unleashed creativity enables Roger Dubuis to create bold, non-conformist timepieces that are daringly expressive and unmistakably contemporary. This, along with a firm belief in the value of living larger than life, showcasing excess at every level, a resolute determination to ensure its clients can expect the unexpected at every turn make Roger Dubuis unquestionably the most exciting way to experience Haute Horology.