19
January
2021
|
09:24
Europe/Paris

Grand Opening of Roger Dubuis Boutique at the MixC in Shenzhen Bay

Step inside our new boutique located at the MixC in Shenzhen Bay, and enter the future of Hyper Horology with Roger Dubuis! 

Roger Dubuis has been consistently demonstrating its penchant for excess and extravagance. An inclination matched by a fearless determination to challenge the rules through a resolutely expressive and contemporary approach.

Immersive Experience

There is no exception when it comes to the boutiques, conceived as one of the primary spaces of expression for the brand. At the center of our concept: an impressive Astral shape, signature of all skeletons movement. With a disruptive display showcasing the Roger Dubuis Hibiscus red to magnify the timepieces, Roger Dubuis delivers a not to be missed immersive shopping experience. 

Thanks to the use of different rough-looking materials with clean cut lines and architectural shapes, the boutique invites our customers to dive into the expressive universe of Roger Dubuis. 

 

Debut of the Excalibur Knights of the Round Table Chinese Zodiac

To celebrate the grand opening of the Roger Dubuis boutique in the MixC at Shenzhen bay, the Maison pays tribute to the profound significance of traditional Chinese culture.

Reconnecting with traditional cultural beliefs, the brand that dares to be different is introducing a new exciting timepiece infused with powerful symbols through unprecedented craftsmanship.

After the memorable debut of the recently launched Excalibur Long and Excalibur Feng, enter now the Excalibur Knights of the Round Table Chinese Zodiac.

This timepiece is inspired by the 12 animal heads from the Chinese ancient culture.The watch also draws inspiration from the closely connected 12 Earthly Branches, the 12 zodiac animals, Bagua and other traditional Chinese elements, coming together to reinterpret the secrets of time.

The Excalibur Knights of the Round Table Chinese Zodiac incorporates traditional Chinese chronological signs with unmatched micro sculpture craftmanship, bringing to life a contemporary sculpted masterpiece with microscopic gold engraving technique. Every single detail of these two ancient sacred symbols has been redefined: the textures of the hairs, feathers, scales or eyelids. A hand-made work and an unparalleled attention to details that became the signature of the Maison.

Featuring the in-house RD824 automatic caliber with 24 hours mechanism, each traditional Chinese time unit corresponds to two hours and covers two zodiac signs. This exactly conforms to the timekeeping method of the 12 Earthly Branches in ancient China. For instance, “zi” in ancient times indicated the period between 23:00pm and 01:00am, while here its Chinese character corresponds to this time interval on the dial. The 12 zodiac animals and trigrams are forged with 18K pink gold, finished with patina to emphasize contrasts.

The 45mm Excalibur Knights of the Round Table Chinese Zodiac is limited to 12 pieces, fueled with unleashed creativity and extraordinary craftsmanship.

 

About Roger Dubuis

The rush of adrenalin, a pounding heart, the sure and certain knowledge that something is about to happen: ENTER THE FUTURE OF HYPER HOROLOGY. Impertinent, excessive, incisive, uncompromising, and slightly mad, this is Roger Dubuis. The brainchild of two daringly disruptive visionaries, Roger Dubuis has been all about mindset since 1995. Solidly sustained by an integrated Manufacture, an innovative spirit, a flagrant disregard for convention and irrepressible daring are the cornerstones of its bold attitude. The lifeblood of its non-conformist and unmistakably contemporary timepieces, headlined by the iconic Excalibur collection. That’s what Roger Dubuis is all about! Laugh, scream, roar, and above all, create… for an exclusive tribe that believes in the value of living larger than life at every turn. No rules, our game. Inspired by other cutting-edge industries and out-of-the-box designs, boundary-pushing technical sophistication combines with an inbred love of extravagance to prove, time and time again, that Roger Dubuis is unquestionably the most exciting way to experience Hyper Horology. Make every second of your life epic.