A new surge of adrenalin in Monaco
In summer 2018, a new Roger Dubuis store has opened in the world-famous principality of Monaco. Over the past year, the watchmaker has been accompanied by the roar of Lamborghini engines, so it is only fitting that it should take up residence on Le Rocher – the “Rock” – an iconic luxury destination and the birthplace of the car industry.
This also brings Roger Dubuis geographically close to its partner Pirelli, which every year transforms the town with its cult weekend of pure adrenalin for motorsports enthusiasts, while offering new and exciting experiences for its clientele.
Within this 27 sqm space, Roger Dubuis emphasises duality with an asymmetric beige silk rug on a polished concrete floor, walls in raw materials decorated with finely-wrought mirrors and marquetry, as well as an imposing bookcase in satin-finished American walnut opposite a window that allows light to flood in... Raw materials meet pure refinement.
The star is a key motif for Roger Dubuis and increasingly features in its store designs. The Monte-Carlo boutique takes this a step further. Here, the star reigns in the centre of the store front as well as inside, with a combination of mirrors and star shapes echoed in the furniture.
The sleek design of the boutique celebrates space and light and can be completely rearranged to suit the decorative scheme. The key timepieces and the Motorsport collection – the Excalibur Aventador S and Excalibur Spider Pirelli – will be displayed in the store windows. A section of the boutique will be dedicated to women’s watches, while display cases with a red background built into the bookcase and the “astral” wall will showcase the masterpieces and new models to come.
The new Roger Dubuis boutique, designed in partnership with Arije, opened on 6 August on level 2 of Metropole Shopping Monte-Carlo, near the Casino.
Metropole Shopping Monte-Carlo
17 Avenue des Spélugues, level 2
98000 Monaco – MC Principality of Monaco
Monday to Saturday 10 am to 7.30 pm
Telephone: +377 97 77 09 57
About Roger Dubuis
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.
The Roger Dubuis Excalibur and Velvet collections are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all defining characteristics of the Geneva-based Swiss Maison.
About Metropole Shopping Monte-Carlo:
Metropole Shopping Monte-Carlo opened in 1988. It is home to 80 stores over three levels, totalling more than 15,000 square metres. Every year, two million visitors flock here to stroll around the prestigious shopping centre and enjoy the luxury, welcoming atmosphere, marble floors and Bohemia crystal chandeliers.